Power of the Force

Power of the Force was the name of two Star Wars toy lines produced by Hasbro. The first line was released in 1984, and the second was released in 1995. The second one—Power of the Force 2—is the more well-known one and is considered by some fans to be the best Star Wars toy line ever. This toy line, beginning in 1995, was the first Star Wars toy line in nearly 10 years. Thousands of these toys were sold and the toy lines popularilty skyrocketed, especially during Star Wars' 20th Anniversary in 1997. It was characterized by bulky versions of Star Wars characters. The line lasted from 1995 to early 1999.

Rebel Scum article on Power of the Force